Who we are.
Paws for a Purpose is made with love by the Cherished Pets Foundation. Our mission is to bring joy to pets and people and purpose to every purchase.
We produce high-quality, all-natural beef treats that pets love, while using the profits to support the vital work of the Cherished Pets Foundation, providing veterinary care and social services for pets and people in need.
Originally founded in 2016 by a group of passionate veterinarians and animal advocates, including Dr Mark Kelman, Dr Michael O'Donoghue, Dr Victoria Hogg, and Tracey Rai, Paws for a Purpose was an independent charity created to make the world a better place for pets and their loving families. With a mission to channel profits into projects supporting pets and people, the organisation quickly built a reputation for meaningful impact and quality products.
In 2024, Paws for a Purpose wound up and transferred all operations to Cherished Pets Foundation, aligning the business with our mission of strengthening the human-animal bond. Cherished Pets Foundation ensures the legacy of Paws for a Purpose continues, helping even more pets and their people stay together through life’s challenges and supporting meaningful projects that support animal welfare.
We produce high-quality, all-natural beef treats that pets love, while using the profits to support the vital work of the Cherished Pets Foundation, providing veterinary care and social services for pets and people in need.
Originally founded in 2016 by a group of passionate veterinarians and animal advocates, including Dr Mark Kelman, Dr Michael O'Donoghue, Dr Victoria Hogg, and Tracey Rai, Paws for a Purpose was an independent charity created to make the world a better place for pets and their loving families. With a mission to channel profits into projects supporting pets and people, the organisation quickly built a reputation for meaningful impact and quality products.
In 2024, Paws for a Purpose wound up and transferred all operations to Cherished Pets Foundation, aligning the business with our mission of strengthening the human-animal bond. Cherished Pets Foundation ensures the legacy of Paws for a Purpose continues, helping even more pets and their people stay together through life’s challenges and supporting meaningful projects that support animal welfare.
Why Choose Paws for a Purpose?Our all-natural beef treats aren’t just drool-worthy for your pup — they’re purpose-packed too!
Every time you treat your pet, you’re helping pets stay healthy and supporting the human-animal bond by keeping pets and people together through life’s challenges.
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